App Store Optimization


Dive deeper


The Complete App Store Optimization (ASO) Guide (2020)

You can't underestimate ASO's place in your company's marketing strategy. A well performed process will help you reach your KPIs sooner and with more insights for future growth. This App Store Optimization guide will help you master the intricacies of this winning doctrine.

A Guide to User Behavior: The Google Play Store

If we don’t get to know our users, and how they behave on the app stores, we risk alienating them and ultimately, turning them away from us and straight into the arms of the competition.

Choosing the Right App Category (And How it Relates to ASO)

Your app category can make a world of difference when it comes to properly promoting your solution or game in the Apple App and Google Play stores. Use this article as your starting point

Everything You Need to Know About Getting Your App Featured on the App Store

This guide will teach you all you need to know about how the App Store approaches featuring, the potential value of being featured, and what it depends on.

App Store Statistics Revealed: What We Learned from Analyzing 500M Sessions

App store statistics and best practices based on more than 500M sessions and 4+ years of analyzing the leading app developers

First Steps in App Store Optimization: Tips from Storemaven’s Data Analysts

he most common question I get from our new customers is “Where do I start A/B testing App Store pages with StoreMaven, and how does that fit into our App Store Optimization flow?”

5 Ingredients of an Effective App Store Optimization (ASO) Test

As a mobile marketer, you have one main goal: acquire the most qualified users, profitably.