Apple App Store

As marketers, it’s our duty to know our audience. We need to understand their demographics and makeup. The first step in really getting to know them is to understand how they behave.

Rather than passively browse, most users are actively searching for an app that meets their needs. Here's how your tram can leverage this behavior using Apple Search Ads

Users come to Google Play and Apple’s App Store for the same purpose – to Install an app. But in order to get them to do so you have to know how they are different from one another