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How Jam City Found the Balance Between Searching for New Users and Catering for Lapsed Ones
This American video game company looked for a way to bring back their lapsed users, while still optimizing its pages for first-timers. Here's how they manage to embrace and cater to their most loyal users using Storemaven.
How LeoVegas Reduced Acquisition Costs and Increased ROAS with Testing
The mobile gaming giants from Sweden struggled with exceptionally high CPIs on their home turf. Here's how they managed to discover the remedy with Storemaven.