A Guide to User Behavior: The Google Play Store
If we don’t get to know our users, and how they behave on the app stores, we risk alienating them and ultimately, turning them away from us and straight into the arms of the competition.
How Much Should You Rely on Google Play Store Listing Experiments?
Based on our experience working with Google Experiments and helping mobile publishers test creatives on our platform, we wanted to set the record straight about several misconceptions about the tool.
Storemaven Tests on New Google Play Design Show Surprising Impact on ASO
Over the last few months, Google has been testing a redesign of the Play Store App Listings. The redesign holds interesting and significant opportunities for developers.
What the Google Play Redesign Means for Developers and ASO
Google Play is slowly but surely rolling out a significant redesign of the Play Store App Listings. Unlike Apple, who only redesigned the App Store once in the last decade, Google makes changes fairly frequently.
The Difference Between Google Play and Apple App Store
Users come to Google Play and Apple’s App Store for the same purpose – to Install an app. But in order to get them to do so you have to know how they are different from one another