Question 1

What is a mobile app acquisition channel?

Accepted Answer

A mobile app acquisition channel is a “place” from which you can acquire new users by means of, usually, running a paid ad. Some of the most popular channels are Facebook, Google. Snapchat, Tiktok, and various mobile ad networks such as Unity and Iron Source.

Question 2

How to attract more users to your app?

Accepted Answer

There are many different growth channels to use in order to attract more users to your app. Not all of these channels are paid. Attracting more users organically through App Store Optimization efforts can help drive significantly more growth than paid channels. According to Apple, about 65% of installs in the App Store occur after a user search natively within the App Store app.

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