What is a mobile app acquisition channel?

A mobile app acquisition channel is a “place” from which you can acquire new users by means of, usually, running a paid ad. Some of the most popular channels are Facebook, Google. Snapchat, Tiktok, and various mobile ad networks such as Unity and Iron Source.

How to attract more users to your app?

There are many different growth channels to use in order to attract more users to your app. Not all of these channels are paid. Attracting more users organically through App Store Optimization efforts can help drive significantly more growth than paid channels. According to Apple, about 65% of installs in the App Store occur after a user search natively within the App Store app.

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How to Develop a Mobile User Acquisition Strategy

A user-friendly app alone won't ensure a high number of installs. You also need an effective mobile user acquisition strategy.

Jonathan Fishman 08/03/2020