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    User Behavior

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    User Behavior Bible: The Apple App Store

    As marketers, it’s our duty to know our audience. We need to understand their demographics and makeup. The first step in really getting to know them is to understand how they behave.
    Jonathan Fishman 05/19/2020

    Optimizing ROAS to Improve User Acquisition

    Without a strong understanding of the revenue generated because of your advertising efforts, you won't know which ads to double down on. This guide will help you become the Yoda of ROAS.
    Jonathan Fishman 08/11/2020

    Bringing Back Your Lapsed Users with a Robust Re-engagement Strategy

    By creating web, social media, and in-app advertisements that target lapsed users or dormant users you can tap into a low-hanging fruit growth avenue.
    Ron Gordon 08/04/2020

    The Complete Guide to Attribution and ASO

    Mobile attribution is an important part of your overall ASO strategy. By understanding and applying the right models to app marketing, we can start understanding where our users are going, and why.
    Jonathan Fishman 07/01/2020

    Join 10,000 other mobile marketers and stay on top of your craft with ASO Food for Thought




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