ASO Landscape


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Mobile Marketing and Growth Loops: A Conclusive Guide

It's one of the most important changes in the past years and something that can reconstruct your marketing strategy from top to bottom. Storemaven's Director of Marketing explains.

There’s One Inspiring Success Story Among Us: Reverse-Engineering the Tale of the Mobile Game That Amazed the World

Four-people team, two years under the radar, and no marketing strategy. What InnerSloth did with Among Us, the cross-platform mobile game that took over the world, is a remarkable tale of growth. Our Director of Marketing analyzes.

That’s the Tea on Mobile Growth: The Mobile Marketing Conference 2020 Recap

Our first virtual conference was a big hit, with over 950 experienced colleagues sharing the latest trends in the mobile growth realm. Missed anything? Take our tour here.

iOS 14 is Leveling the Playing Field for UA and Giving Creatives A Competitive Edge

When the IDFA deprecation kicks in, you're going to lose the ability to run highly targeted ads. Here's how you can minimize the disturbance: double down on creatives.

Four Ways COVID-19 Has Changed App Store Optimization

Emphasizing remote work, pushing brand awareness and highlighting contact-free customer experiences. Here's how you should tackle App Store Optimization under the COVID-19 norm.

IDFA Deprecation is Nigh: Here’s an Idea How to Be Ready When it Hits

It seems that Apple has listened to the many voices in the ecosystem, all yelled: “We’re not ready for the IDFA deprecation”. So how can you prepare better during this grace period?

ASO App Store Category Spotlight: Strategy Games

The second piece in our series of ASO categories analyses look at trends in what is unarguably one of the most profitable categories out there: Mobile strategy games

ASO App Store Category Spotlight: Finance Apps

Our new analysis series will uncover trends in different app stores categories and verticals. Starting off with one of the most innovative industries: Finance

The Ultimate Identifier for Advertisers (IDFA) Round-up

IDFA deprecation is becoming a reality. From iOS 14 on, attribution models will need to change as restrictions on third party data-sharing increase. Here’s our roundup.

iOS 14 Update and What it Means for ASO and Mobile Growth (Plus Video)

Apple's online WWDC was all about the new privacy guidelines and now the entire industry is rethinking its mobile marketing strategy. Storemaven's Marketing Director has more.