With iOS 14 around the corner and the de-facto deprecation of the IDFA, the world of mobile UA will need to adapt fast.
We sat down with experts from Adjust, yellowHEAD, Playtika, and Storemaven and discussed this and much more:
- The impact of the IDFA deprecation on Apple Search Ads, attribution, retargeting and monetization
- How UA managers can prepare for a world with almost no IDFA data
- How can SKAdNetwork be leveraged to optimize UA spend?
- What retargeting and re-engagement will look like?
- How will reporting change?
- What are the current possible best solutions?
You can watch the full webinar below: